Account Based Marketing

Identify the best—high value, high propensity-accounts with Account-Based Marketing. Then tap into the Network of Record for the always-on data you need to reach every key contact with personalized experiences.

Everyone knows that high-touch, highly personalized marketing can deliver exceptional results, but until now the selection process for priority accounts has involved a lot of guesswork. Account-Based Marketing changes the equation. We leverage The Network of Record— the best B2B data source for accounts and contacts—along with hundreds of attributes to ensure that your ABM efforts target the highest quality accounts and prospects to outpace your competition.

Fully realize the potential of an account-based approach. With ABM, you will know which accounts are most likely to convert, so you can focus on the most valuable prospects, and align marketing and sales around a clear set of targets.

Why Account-based Everything?

Companies see increased success with account-focused sales and marketing programs.

0 %
of marketers say ABM strategies outperform other marketing investments
0 %
of marketers achieve higher ROI with ABM
0 %
of marketers say ABM is a must-have strategy in the current B2B environment

Account based marketing depends highly on knowing who each contact and account is, in and out. Score leads, and create personas and profiles that tell you exactly who you’re marketing and selling to, and what they need to hear for you to convince them to buy.

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